|The design of the Tesla Model S seems fresh more than three years after it went into production.|
By VICTOR E. SASSON
Tesla Motors, which doesn't advertise or pay for endorsements and product placements, has succeeded by word of mouth.
And as far as I know, the lightning-quick Model S has never been discounted -- until now.
In an email on Wednesday, Tesla CEO Elon Musk announced a referral program that will give a buyer $1,000 off the price of a new all-electric Model S when it is purchased through an owner's link.
The new program runs through Oct. 31, and the owner whose link is used gets a $1,000 credit in his or her Tesla account that can be applied to a future purchase, service or accessories.
So, here is my link, which you are welcome to use to purchase what is arguably the best car in the world:
Click here for $1,000 off the price of a Model S
Here is more from Musk's email:
"Besides word of mouth, another way that our cars are sold is through stores. These will always be important to allow people to check out new models and ask our product specialists detailed questions.
"However, stores are quite expensive to set up and operate. In reviewing the Tesla cost of sales, we found that it is approximately $2,000 to sell a car through our stores, higher in some regions and lower in others.
"Both ways of reaching potential customers are important, but, if we can amplify word of mouth, then we don’t need to open as many new stores in the future.
"So, we are going to try an experiment. This is similar to the customer growth program that I worked on at PayPal/X.com back in ’99. What worked for PayPal may not work for Tesla, but it is worth trying, as the net result would be lowering our costs by $2,000, allowing us to give that money to our customers.
"From now through October 31st, if someone buys a new Model S through your link (http://ts.la/victor3828), they will get $1,000 off the purchase price and you will get a $1,000 credit in your Tesla account, which can be applied to a future car purchase, service charge or accessories. To put some limits on the experiment, each Tesla owner can grant a maximum of ten $1,000 discounts.
"Just for fun, there will also be some things that money can't buy. If five of your friends order a Model S, you and a guest will receive an invitation to tour the Gigafactory in Nevada – the world’s biggest factory by footprint – and attend the grand opening party. This will be awesome.
"At ten orders, you get the right to purchase a Founder Series Model X, which is not available to the public, with all options free (value of about $25,000). The first person to reach ten will get the entire car for free."