Editor's note: After unveiling the $35,000 Model 3 in California tonight, Tesla CEO Elon Musk announced more than 115,000 orders have been placed for the car in the last 24 hours.
By VICTOR E. SASSON
After a light workout at the gym in Paramus this morning, I drove over to the store where I bought my Model S, hoping to reserve a new, smaller Tesla, and put down $1,000 as a vote of confidence in the company's future.
But pulling up shortly before 10 a.m., I was shocked to see a long line with about 150 people, and a jammed parking lot.
Prospective buyers of the Model 3, which won't go on sale until the end of 2017, clearly are excited about owning a smaller, less expensive version of the best car in the world.
I didn't wait on the growing line today, but plan to reserve a Model 3 online.
I've already enjoyed nearly a year of owning a Model S 60, the entry level when I took delivery in mid-April 2015.
I've enjoyed exclusivity, and have been the envy of every other driver, especially those who fell for the antiquated technology peddled by the German automakers.
In fact, I am hoping to sell my Tesla, and lease a faster dual-motor Model S 70.
The Model 3 is to be unveiled live tonight in California (11:30 p.m. on the East Coast), which is when you can place a $1,000 reservation online here:
Reserve online during unveiling
|This morning at the Tesla store, owners of lesser cars parked almost anywhere, above and below.|